#GOOGLE WEB DESIGNER INTERSTITIAL INSTALL#
#GOOGLE WEB DESIGNER INTERSTITIAL ZIP FILE#

Recommendations for Google App Campaign text assetsĪs you already know, Google automatically mixes the assets to create ads. Now let's have a look at each of the assets more carefully. After the 'learning' status is over, Google will rank your assets with 'Low,' 'Good,' or 'Best.' You can replace 'low assets' with more similar to the 'best assets.' You can also add more assets that reflect the 'best' practice asset if you still didn't reach the maximum permitted number of assets. Once you upload your ad creatives to your campaign, they will have a 'Learning' status, which means that Google is testing them and mixing them up to create the most winning combinations. It gives you an overview of your ad strength. While uploading your assets to Google App Campaign, look at Ad Strength's prompts. However, quality should always be a better priority than quantity. It will enable you to create more ads that resonate with different audiences. Upload as many creative assets as possible.ĭepending on the creative asset, Google allows uploading up to 20 assets.For example, you can upload yoga-themed creatives in one ad group and pilates-themed creatives in another to target different sport-type lovers of your fitness app. It helps differentiate your ad's themes and target a more specific audience. For example, you can group your creatives by a particular app feature, message, or user demographic. Align your creative assets with the respective ad group’s theme.Īd groups allow the grouping of creative assets by a specific theme.

#GOOGLE WEB DESIGNER INTERSTITIAL INSTALL#

For example, if your goal is to increase app downloads and run an app install campaign, it makes sense to have ad headings' Download now' or 'Play now.' Whether you would like to increase app downloads or increase in-app purchases, your creative assets should reflect the purpose of your campaign.

Align your creative assets with the app campaign goal.Įach app campaign should have a specific goal.

Therefore, use your brand color palette or elements of branding. Getting creative is a part of advertising, but keep in mind that your app brand should be recognizable. You don't want to attract the wrong audience and lose it later. Headline and description should speak the same way you communicate with your users. Make sure your ads reflect your app's brand voice and style.

Align your creative assets with the app’s brand style guide.

However, here are some basic rules that you need to follow to provide high-quality creative assets and increase the chances of getting the attention of your target audience: It's not written in stone that your ads will perform well by following the general guideline. The best performing Google App Ads are usually the ones that meet the general ad guidelines. Best practices for Google app campaigns ad assets It means that you should only target languages that match your ads.Įxpert Tip: It takes some time to create high-quality assets initially it might be a pity to waste ads budget on the campaigns with low-quality creatives. However, Google Ads Campaign doesn’t translate your ads. Remember that you can choose the languages and locations for your ads.

#GOOGLE WEB DESIGNER INTERSTITIAL ZIP FILE#

zip file through the HTML5 Validator tool. To validate your HTML5 assets before uploading, run your. zip with a maximum size of 1MB and no more than 40 files. Up to 20 HTML5 in total in different orientations Keep in mind that the maximum number of videos is 20 in total. Up to 20 videos in total in different orientation Up to 20 images in total in different orientations It should make sense as an independent text and combined with other text (heading). Make sure your description text has value without heading. It should make sense as an independent text and combined with other text (description).

Make sure your heading text has value without description. Here is the list of detailed creative assets for setting up Google App Campaigns. Independently of what Google App Campaign you are setting up, you need to provide a set of ad assets that meets Google requirements. Ad asset requirements for Google App Campaigns Therefore, always make sure that your app store listing is well-optimized. According to Google, it ensures that users get a great experience from your ad, no matter when or where they see it. Google can retrieve creative assets from your app listing on Play Store or App Store. If you don’t have videos to add, Google Ads may make a video ad for you using assets from your app store listing.

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